In a sea of dozens of ad networks, it can be easy to get overwhelmed by all the different reviews and opinions. I have been a blogger since 2015, and my site has received many millions of visits yearly. I have tried many ad networks and read reviews for hours! You have finally come to the right place.
Choosing the wrong ad network can result in tens of thousands of dollars in lost ad revenue! It’s important to remember that ad rates greatly depend on niche, user device, what country most users are based in, and even the season of year. Fall into the holiday season are known for producing highest ad rates, while the first few months of the year are infamous for lowest rates.
Here’s a closer look at the leading ad networks, starting very large and working our way down from there. I personally work with Monumetric because my site’s traffic greatly varies by season, but am in close contact with bloggers who use all these networks.
1. Snigel (2m+ Pageviews/Month)
For publishers with exceptional traffic and a global audience, Snigel continues to be a top tier ad partner. Renowned for its cutting-edge ad tech and robust yield optimization algorithms, Snigel consistently delivers industry-leading RPMs of over $30, with many publishers well over that mark.
Exclusive features like real-time ad responsiveness and a diverse ad inventory spanning traditional banners to native ads, establish Snigel as a formidable frontrunner. Furthermore, its intuitive dashboard provides publishers with detailed insights, enabling them to fine-tune their content strategies for maximum ad revenue.
2. Raptive (100k+ Pageviews/Month)
Raptive, previously AdThrive, is undoubtedly the best option mid-sized publishers, providing a suite of user-friendly and high-performing ad units. With a focus on user experience, their in-house ad tech ensures that ads are seamlessly integrated into a site’s aesthetic, yielding higher engagement.
Publishers under Raptive’s wing benefit from personalized support to optimize ad placement, which often results in a notable upturn in ad revenue. The network also boasts a notable list of brand partners, ensuring that their inventory is filled with quality advertisements. Raptive’s highest RPM ad unit comes in the form of a sticky video ad at the top of the page, that stays as the user scrolls down.
Publishers with Raptive are likely to see $20-40 RPMs.
3. Mediavine (50k+ Sessions/Month)
Mediavine has long been a trusted name, catering to publishers with high-quality content and a loyal viewer base. Mediavine is most known for working with publishers in the lifestyle content niche, but they accept publishers in many other niches as well. They also prioritizes long-form content during the acceptance process. Publishers on Mediavine often see similar RPMs are Raptive, in the $15-35 range.
Their commitment to sharing the latest industry insights and best practices means that publishers partnering with Mediavine are always at the forefront of ad optimization strategies. What’s more, Mediavine’s dedication to site speed is commendable, ensuring that ad delivery does not compromise user experience. They also have a very cool floating “next article” button that converts very well!
4. Monumetric (10K+ Pageviews/Month)
Designed for everything from small blogs to large sites, Monumetric harnesses a data-driven approach to maximize ad revenue. Their custom ad units include a video ad player and a sticky ad at the top of the screen. Think of an anchor ad, now move that to the top! It’s actually not too intrusive, and personally I prefer it over the video ad when considering user experience.
Monumetric places a strong emphasis on educating publishers, offering resources and best practices to enhance ad performance. Publishers with seasonal content fluctuations find Monumetric’s dynamic ad strategy particularly appealing, ensuring consistent, optimized income. Publishers on Monumetric can expect to see RPMs around $7-20, really depending on niche!
Get started on Monumetric here ~> Monumetric Application (Affiliate Link 😊)
5. Newor Media (No Minimum)
Tailored for brand new publishers, Newor Media welcomes everyone with open arms, placing no minimums on traffic or following. This inclusive approach has garnered a loyal following among smaller publishers who appreciate the support provided in scaling their ad revenue without entry barriers.
Newor Media’s user-friendly platform empowers publishers to take control of their ad placements, with a promise of excellent support every step of the way. The network’s growing pool of premium advertisers ensures that even smaller publishers can realize substantial revenue potential. Publishers using Newor Media typically see RPMs around $5-15, niche-dependent.
Start your monetization journey on Newor Media, apply here! (Affiliate Link 😊)
Leaving You With Assurance & Motivation
The landscape of ad networks is vast, but the players above represent a pinnacle of excellence in 2024 and more than likely beyond. By partnering with any of these networks, publishers can be confident and rest assured that they’re earning the highest possible earnings in the stage they’re currently in.
Using the correct ad network will make a massive impact on your future success, because to an extent we are all motivated by money if we’re honest. And the better you’re doing, the more motivated you are. With blogging, things just get better and better really after you reach 50-100k monthly pageviews. But the motivation to get there will be greater when you’re with a network that is paying you much more than you would make elsewhere (I’m looking at you, AdSense, Infolinks, etc).
Now get after it and stay consistent! Everyone who has achieved success started small, but grew with consistent, quality content!
